Fast food giant Burger King has pulled a promotional video showing customers attempting to eat burgers with chopsticks after social media users in China accused it of being racist and demanded an apology.
The video, posted on a New Zealand franchisee’s Instagram account, showed Westerners with an oversized chopstick in each hand struggling to eat the company’s new “Vietnamese Sweet Chilli Tendercrisp Burger”.
“The ad in question is insensitive and does not reflect our brand values regarding diversity and inclusion,” Burger King said in a statement.
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